Sans Normal Afris 8 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'BR Segma' by Brink, 'Oceanwide Pro' by California Type Foundry, 'Poligon' by Halbfett, 'Uniform Italic' by Miller Type Foundry, and 'Primeform Pro' and 'Turis' by Punchform (names referenced only for comparison).
Keywords: branding, headlines, posters, advertising, ui, modern, friendly, clean, energetic, informal, emphasis, modernization, approachability, clarity, momentum, geometric, rounded, open apertures, smooth curves, slanted.
This is a slanted sans with smooth, geometric construction and rounded bowls. Strokes are even and clean, with soft transitions at joins and terminals that feel gently cut rather than sharp. The letterforms are broad and open, with generous counters and clear apertures that keep shapes airy at display sizes. Uppercase forms read sturdy and streamlined, while the lowercase keeps a simple, contemporary skeleton with a single-storey a and g and a straightforward, legible rhythm.
It fits well in branding and marketing settings where a clean sans needs a bit of motion and personality. The open shapes and steady stroke weight make it suitable for short passages, interface headlines, packaging, and signage where clarity and a contemporary feel are both priorities.
The overall tone is modern and approachable, with a mild forward lean that adds momentum and a casual, contemporary voice. Its rounded geometry and open shapes feel friendly and serviceable rather than technical or severe.
The design appears intended as a versatile, contemporary italic companion (or italic-forward style) that balances geometric cleanliness with friendly rounding. It aims to stay highly readable while adding pace and emphasis through its consistent slant and open, broadly proportioned forms.
Numerals follow the same smooth, even construction, with clear distinctions between similar shapes (notably the open, rounded 0 and the simple, angled 1). The slant is consistent across uppercase, lowercase, and figures, helping the family feel cohesive in running text while still presenting a confident, display-ready silhouette.