Sans Normal Serag 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Mondo' by Untype (names referenced only for comparison).
Keywords: ui text, editorial, packaging, signage, branding, friendly, contemporary, approachable, clean, informal, approachability, clarity, modernization, softening, rounded, soft terminals, open counters, humanist, even color.
A rounded, low-contrast sans with softly flared terminals and gently irregular, humanist curves. Strokes stay even and sturdy, with open apertures and counters that keep the texture readable, while corners and joins are consistently softened rather than sharply geometric. Proportions lean slightly wide and relaxed, with a clear distinction between straight stems and rounded bowls; numerals follow the same friendly, rounded construction for a cohesive set.
It suits interface copy and product experiences that benefit from a friendly, contemporary tone, while remaining clear enough for short editorial passages and captions. The rounded forms and even color also work well for packaging, wayfinding, and brand systems that want softness without becoming decorative.
The overall tone is warm and approachable, projecting a casual modernity rather than a strict, technical feel. Its softened endings and lively curves give it a personable voice that feels friendly and unpretentious.
The design appears aimed at combining everyday readability with a warm, rounded personality. It balances simple, modern skeletons with softened terminals to create a versatile sans that feels approachable in both display and text contexts.
Round forms like C, G, O, and Q are smooth and generous, and diagonals in letters such as K, V, W, X, and Y maintain a steady stroke weight with softened endpoints. The lowercase shows clear, simple constructions with roomy interior space, supporting an even rhythm in paragraph settings.