Sans Normal Ekrow 3 is a light, wide, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, headlines, pull quotes, ui text, modern, dynamic, refined, clean, readability, clarity, contemporary, pace, economy, rounded, open, smooth, streamlined.
This is a lightly built italic with smooth, rounded construction and a consistent, even rhythm. Curves are generously drawn and terminals are clean, producing crisp silhouettes and open counters. Proportions lean a bit expanded in the capitals and overall set width, while the lowercase maintains a tidy, readable profile with understated detailing and minimal ornament.
It works well for editorial layouts, magazines, and brand communications where an italic is used for emphasis, pull quotes, or lead-ins. The open forms also suit UI copy, dashboards, and presentation typography when a lighter, more agile tone is desired. It can serve effectively in headings and short-to-medium text where a modern, polished italic is needed.
The font feels modern and swift, with a streamlined, editorial tone. Its slanted stance and open shapes give it an energetic, forward-moving character that reads as confident without becoming loud. Overall it conveys a clean, contemporary sensibility suited to polished communication.
The design appears intended to provide an italic voice that stays clear at text sizes while retaining a sleek, contemporary finish. It emphasizes smooth curvature and open spacing to keep word shapes legible, aiming for a versatile tone that can add emphasis without looking decorative or overly formal.
The numeral set matches the italic slant and keeps a consistent light presence, with clear differentiation between forms. Letterforms show a balanced mix of rounded bowls and straight stems, maintaining a cohesive texture across uppercase and lowercase in running text.