Sans Normal Urnez 10 is a very light, normal width, high contrast, italic, normal x-height font.
Keywords: editorial, fashion, branding, headlines, invitations, elegant, refined, airy, modern, sophistication, editorial tone, display elegance, modern refinement, calligraphic, delicate, sharp, sleek, graceful.
A delicate italic with pronounced thick–thin modulation and a smooth, forward-leaning rhythm. Curves are drawn with a light touch and tapered terminals, while straighter strokes resolve into sharp points, giving counters and joins a crisp, polished feel. Proportions are relatively compact with a moderate x-height, and the overall texture is open and bright on the page, with flowing diagonals and subtly varied character widths.
Well-suited to magazine and book titling, fashion and beauty branding, and other contexts where a refined italic voice is desired. It works especially well for short-to-medium runs such as headlines, pull quotes, packaging, and event materials where its high-contrast detailing can be appreciated at size.
The tone is poised and upscale, combining a contemporary cleanness with a hint of calligraphic flair. Its high-contrast strokes and sweeping italics read as stylish and editorial, lending a sense of sophistication and quiet drama rather than utilitarian neutrality.
Likely designed to deliver an airy, high-end italic texture that feels modern yet expressive. The intent appears focused on elegance and readability in display settings through controlled contrast, smooth curves, and carefully tapered stroke endings.
Uppercase forms show long, elegant diagonals and narrow joins, while lowercase shapes maintain a consistent slant and lightly tensioned curves. Numerals appear similarly refined, with thin hairlines and tapered ends that emphasize a premium, display-oriented character.