Slab Contrasted Vupy 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, packaging, signage, western, vintage, rugged, poster, confident, attention, nostalgia, impact, sturdiness, display, blocky, bracketed, ink-trap, high-impact, sturdy.
A heavy, block-forward slab serif with broad proportions and compact internal counters. Serifs read as squared and bracketed, with small notches/ink-trap-like cut-ins at joins and corners that create a chiseled, stamped texture. Curves are robust and slightly squarish, terminals are blunt, and the overall rhythm is tight and emphatic with minimal delicate detail. Numerals match the weight and presence of the letters, keeping a strong, uniform color in text.
Best suited for display applications such as headlines, posters, signage, and packaging where a strong, vintage-leaning slab serif presence is desired. It can work for short bursts of text (taglines, labels) when given generous tracking and leading, but it is most convincing when used large and bold.
The tone is assertive and nostalgic, evoking old-style posters and workwear labeling. Its chunky slabs and carved details suggest a rugged, craft-driven feel that reads as bold and straightforward rather than refined.
The design appears aimed at delivering a high-impact slab serif with a carved/printed character, combining sturdy geometry with subtle notched detailing to keep large, dark letterforms lively. It prioritizes visibility and personality for attention-grabbing typography.
In longer lines the dense strokes and small counters create a dark typographic color, making spacing and line height feel important for comfort. The distinctive corner cut-ins add personality at display sizes, where the sculpted details become more apparent.