Sans Normal Orruf 10 is a bold, narrow, medium contrast, upright, normal x-height font visually similar to 'Heyday' by Hemphill Type, 'Aaux Next Comp' by Positype, and 'Expressway' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, packaging, labels, signage, industrial, utilitarian, retro, rugged, compact, space saving, high impact, strong emphasis, display clarity, condensed, heavy, blunt, sturdy, blocky.
A compact, heavy sans with tall proportions, tight apertures, and a generally squared-off, workmanlike construction. Curves are broad and slightly flattened, while terminals tend to end bluntly with minimal modulation. Counters are relatively small for the weight, giving the forms a dense, high-impact texture, and the overall rhythm is steady and uniform across capitals, lowercase, and figures.
Best suited to short-to-medium setting where high contrast against the page and strong silhouettes matter, such as headlines, posters, packaging, and labels. It can also work in bold UI moments or signage where condensed width helps fit text into narrow spaces while maintaining strong legibility at larger sizes.
The tone is tough and utilitarian, with a slightly retro, industrial flavor. Its dense silhouettes and blunt endings read as pragmatic and no-nonsense, favoring impact over delicacy.
The design appears intended to deliver maximum impact in limited horizontal space, using simplified, blunt shapes and compact counters to create a solid, emphatic typographic voice for display-led communication.
The lowercase includes single-storey forms (notably the “a”) and simple, compact shapes that keep word images tight. Numerals are similarly weighty and straightforward, matching the letters’ sturdy presence for consistent headline color.