Script Ipluh 7 is a regular weight, narrow, high contrast, italic, short x-height font.
Keywords: invitations, branding, headlines, packaging, quotes, elegant, romantic, vintage, refined, lively, formal script, decorative display, handwritten elegance, classic charm, signature style, swashy, calligraphic, looped, brushed, slanted.
A slanted script with crisp, high-contrast strokes that alternate between hairline connections and fuller downstrokes. Letterforms are narrow and vertically oriented, with generous entry and exit strokes that often extend into soft swashes. Curves are smooth and slightly elastic, and terminals frequently finish in teardrops or tapered flicks, giving the outlines a polished, pen-driven feel. Counters are compact and the lowercase sits low relative to tall ascenders and descenders, creating a lively vertical rhythm.
Well suited to invitations, greeting cards, boutique branding, packaging, and short editorial headlines where a refined script voice is desired. It performs best at display sizes for names, titles, pull quotes, and accent typography, and is less appropriate for dense small-size text where the delicate joins and tight counters may close in.
The overall tone feels elegant and romantic, with a classic handwritten formality. Its flowing movement and decorative terminals suggest a vintage, invitation-like sensibility while remaining energetic and personable rather than rigid.
The design appears intended to emulate a formal pen-script written at a brisk angle, balancing readability with ornamental swashes. It prioritizes expressive capitals, elegant contrast, and a smooth connecting rhythm to convey sophistication in display settings.
Capitals show pronounced flourishes and directional stroke changes that read best with a bit of breathing room. Numerals echo the script logic with curved, calligraphic forms and noticeable contrast, which can become a focal point in short strings.