Slab Unbracketed Dumay 5 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Kheops' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, editorial display, retro, editorial, confident, friendly, sporty, impact, motion, nostalgia, readability, brand voice, slab serif, oblique, soft corners, ink-trap feel, compact counters.
A heavy, oblique slab serif with a broad footprint and sturdy, low-contrast strokes. Serifs are blocky and square-joined, often reading as short horizontal platforms with slightly softened edges. Curves are full and rounded with tight apertures in letters like c, e, and s, while joins and terminals show a subtly cut, utilitarian finish that keeps the texture dense and even. Numerals and capitals are weighty and stable, and overall spacing supports a rhythmic, headline-forward color on the page.
Best suited to display settings where a strong, slanted voice is desirable—headlines, cover lines, posters, and punchy subheads. The robust slabs and dense color also work well for packaging, badges, and branding that aims for a classic-but-energetic feel.
The tone is assertive and upbeat, combining vintage newspaper solidity with a sporty, poster-like punch. Its italic slant adds motion and informality, giving the face a personable, energetic voice rather than a purely formal one.
The design appears intended to deliver a bold, kinetic slab-serif look that feels traditional yet lively. By pairing square, unbracketed slabs with rounded bowls and a consistent oblique slant, it targets high-impact typography with a confident, approachable character.
In text, the dark color and compact internal spaces create a strong typographic “stripe,” especially at larger sizes. The oblique angle is consistent across cases, and the slab terminals help maintain clarity and structure even with the bold, rounded forms.