Sans Normal Isse 3 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'ATC Duel' by Avondale Type Co., 'Peridot Latin' by Foundry5, 'Greater Neue' by NicolassFonts, 'Gigranche' by Ridtype, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo design, sporty, punchy, energetic, retro, confident, impact, motion, attention, bold branding, display clarity, oblique, rounded, chunky, compact counters, soft corners.
A heavy, oblique sans with broad proportions and compact internal spaces. Strokes are thick and fairly uniform, with gently rounded curves and subtly softened joins that keep the dense weight from feeling harsh. The slant is consistent across caps, lowercase, and numerals, creating a fast forward rhythm; round letters stay stable and full, while diagonals and terminals are cut cleanly for crisp silhouettes. Counters in letters like a, e, s, and 8 are relatively tight, emphasizing a solid, blocky color in text.
Best suited to short, high-impact settings such as headlines, campaign lines, sports or event graphics, and bold packaging callouts. It can work for logos and wordmarks where a wide, slanted stance conveys motion, but is less ideal for small body copy due to its dense fill and compact counters.
The overall tone is assertive and kinetic, with a distinctly sporty, poster-like attitude. It reads as bold and attention-driven, suggesting speed and impact without becoming overly aggressive thanks to its rounded shaping.
The design appears aimed at delivering maximum visual punch with a forward-leaning, wide stance, balancing blunt weight with rounded construction for a friendly but forceful display voice.
In longer lines the weight and tight counters create strong texture and high presence, so spacing and size will influence clarity. Numerals match the letterforms in mass and slant, supporting cohesive headline settings.