Slab Normal Mipu 10 is a light, narrow, low contrast, upright, normal x-height font.
Keywords: body text, editorial, books, headings, branding, bookish, vintage, practical, institutional, readability, utility, print tone, classic texture, bracketed, sturdy, crisp, compact, ink-trap free.
A compact slab-serif with sturdy, bracketed terminals and a calm, even stroke color. Serifs are square-shouldered and consistently applied, giving a firm baseline and clear horizontal emphasis without sharp, spiky details. Curves are smooth and moderately closed, with counters kept fairly tight, and round forms (O, C, e) read slightly oval. The overall rhythm is steady and restrained, with straightforward construction and minimal flourish in both capitals and lowercase.
It suits body text in print-like layouts where a sturdy serif texture helps guide the eye, and it also holds up well in subheads and headings thanks to its firm serifs and consistent stroke weight. The straightforward, workmanlike voice can support packaging, identity systems, and interface typography where a traditional serif presence is desired without ornament.
The tone feels editorial and traditional, with a mildly vintage, print-oriented character. Its no-nonsense shapes suggest reliability and clarity rather than expressiveness, evoking textbook, newspaper, and institutional typography.
The design appears aimed at delivering a dependable slab-serif for everyday reading and general-purpose typography, balancing classic proportions with a compact footprint and steady color for consistent setting across paragraphs and display lines.
Numerals are simple and readable, matching the letterforms’ slab logic; figures like 1 and 7 stay plain, while 2 and 3 keep generous top curves for recognition. Lowercase follows familiar serif models with a single-storey g and a compact, utilitarian texture that stays consistent across mixed-case settings.