Sans Normal Empu 3 is a very light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, headlines, packaging, editorial, quotes, airy, modern, friendly, gentle, clean, modern clarity, soft elegance, light emphasis, friendly tone, monoline, rounded, open counters, soft terminals, slanted.
A very light, monoline sans with a consistent rightward slant and smoothly rounded curves. Strokes stay even through joins and bowls, with soft, tapered-looking terminals that keep the texture delicate rather than mechanical. Uppercase forms are open and simply constructed (notably the circular O/Q and the straightforward E/F), while lowercase keeps a compact, readable rhythm with single-storey shapes and generous apertures. Numerals follow the same thin, rounded drawing, maintaining a quiet, continuous flow across lines of text.
Well suited to brand marks, short headlines, packaging copy, and editorial pull quotes where a light, polished voice is desired. It can also work for UI or product typography when used at comfortable sizes, especially for secondary text and labels where a softer, less rigid sans is preferred.
The overall tone is calm and contemporary, with a mild human warmth coming from the rounded forms and gentle slant. It feels light, approachable, and slightly elegant without becoming formal or decorative.
The design appears intended to provide a clean, modern italic sans that reads smoothly while staying visually understated. Its round construction and light stroke aim for an elegant, friendly tone that supports contemporary branding and editorial applications.
The italic angle is smooth and consistent, giving lines a subtle forward motion that works well for emphasis. The thin strokes and open counters create a bright page color, favoring clarity and refinement over strong presence at small sizes.