Sans Normal Bydem 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Santral' by Taner Ardali (names referenced only for comparison).
Keywords: ui text, brand systems, signage, presentations, editorial, modern, neutral, clean, approachable, functional, legibility, versatility, clarity, neutrality, modernization, geometric, rounded, open counters, even rhythm, crisp terminals.
A clean, geometric sans with round, smoothly drawn curves and largely uniform stroke thickness. The proportions feel balanced and contemporary, with open apertures and generous counters that keep forms clear in both caps and lowercase. Curved letters like C, G, O, and Q read as near-circular, while straight-sided forms (E, F, H, N) maintain an even, steady rhythm. Terminals are crisp and unembellished, and the numerals follow the same straightforward, rounded construction for visual consistency.
Well suited for interfaces, dashboards, and product UX where clean shapes and steady rhythm support quick scanning. It also works for brand systems, packaging, and corporate materials that need a contemporary, unpretentious voice, as well as signage and presentations where legibility at a distance matters.
The overall tone is modern and neutral, emphasizing clarity over personality. Its smooth geometry and calm rhythm give it an approachable, everyday feel that suits informational and product-oriented communication without drawing attention away from the message.
Designed to be a practical, general-purpose sans with geometric cues and a smooth, contemporary finish. The emphasis appears to be on consistent construction, legibility, and a neutral tone that can adapt across many applications.
The sample text shows consistent color and spacing with a comfortable reading texture. Circular forms and open counters remain stable across sizes, and the straightforward shapes give it a dependable, system-like presence without feeling overly rigid.