Sans Normal Asgih 10 is a regular weight, normal width, monoline, upright, short x-height font visually similar to 'Aspira' by Durotype (names referenced only for comparison).
Keywords: ui text, wayfinding, editorial, presentations, branding, clean, modern, neutral, friendly, efficient, clarity, versatility, modernity, simplicity, legibility, geometric, rounded, open apertures, low contrast, even rhythm.
A clean sans with predominantly geometric construction and smooth, circular curves. Strokes keep a consistent thickness with minimal contrast, producing an even color in text. Uppercase forms are straightforward and open, with round bowls (C, O, Q) and simple, functional terminals; diagonals (A, V, W, X, Y) are crisp without decorative shaping. The lowercase shows a compact x-height relative to ascenders, with single-storey a and g, round dots, and generally open counters that maintain clarity at display sizes.
This face is well suited to interface copy, product and SaaS branding, and general-purpose editorial layouts where a clean, contemporary sans is needed. It also works well for signage and presentation materials thanks to its open forms and steady texture at larger sizes.
The overall tone is modern and matter-of-fact, with a friendly clarity that feels contemporary rather than formal. Its restrained shapes read as neutral and utilitarian, suited to designs that want to stay out of the way while still feeling polished.
The design appears intended as a practical, modern sans built around simple geometric forms and consistent stroke behavior, aiming for broad usability and a neutral voice in text and display settings.
Spacing and proportions look balanced and consistent across the set, and numerals follow the same rounded, low-contrast logic as the letters. The sample text shows stable rhythm over multiple lines, with smooth curves and clean joins supporting comfortable scanning.