Serif Normal Bysi 2 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, retro, playful, warm, confident, whimsical, display impact, retro flavor, friendly tone, expressive texture, sign lettering, rounded, soft, bouncy, chunky, swashy.
A heavy, rounded serif with an italic slant and a distinctly soft, bulbous construction. Strokes are thick with gently modulated contrast, and terminals tend to flare into teardrop- and wedge-like forms that read as small, rounded serifs rather than sharp brackets. Counters are compact and often slightly pinched, giving letters a chunky, inflated silhouette. The rhythm is lively, with curved joins and subtle swash-like protrusions that create a rolling, calligraphic texture across words.
This style suits headlines and short bursts of copy where a bold, personable voice is desired—posters, packaging, café/retail signage, and brand marks that benefit from a retro-leaning, friendly presence. It can also work for pull quotes or section headers when you want a strong typographic accent and a cohesive, decorative texture.
The overall tone feels retro and friendly, with a theatrical, sign-painted energy. Its rounded weight and expressive terminals give it a warm, humorous personality that leans more toward display charm than sober neutrality. The italic motion adds a sense of momentum and exuberance.
The design appears intended to deliver maximum impact with a soft, approachable feel—combining classic serif cues with rounded, expressive terminals and a forward-leaning motion. The goal seems to be a display serif that evokes vintage printing and sign lettering while remaining highly legible at larger sizes.
The uppercase shows strong presence and a slightly exaggerated, poster-like stance, while the lowercase keeps a buoyant, cursive-leaning flow without becoming fully script. Numerals follow the same soft, chunky logic and look designed to hold up at headline sizes. In continuous text, the dense letterforms and tight counters create a dark color that reads best when given generous size or spacing.