Sans Normal Arbow 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Rebrand' by Latinotype (names referenced only for comparison).
Keywords: ui text, editorial, signage, presentations, branding, modern, neutral, clean, friendly, corporate, everyday legibility, versatility, neutral branding, clear ui, open apertures, monoline, rounded terminals, geometric, high legibility.
A clean, monoline sans with gently geometric construction and broad, open counters. Curves are smooth and nearly circular (notably in O, C, G, and 0), while joins and terminals stay crisp and unadorned, giving the outlines a straightforward, contemporary finish. Proportions are on the generous side with ample internal space, and the overall spacing reads even and calm in running text. Lowercase forms are simple and highly readable, with single-storey a and g and unobtrusive punctuation and numerals that match the same steady stroke behavior.
It works well for UI copy, product screens, and dashboards where clarity at small sizes matters, and it scales comfortably for headings thanks to its open shapes and steady spacing. The neutral voice also suits editorial layouts, presentations, and wayfinding-style signage that benefits from quick recognition.
The tone is modern and matter-of-fact, with a friendly clarity that feels approachable rather than technical. Its restrained shapes and consistent rhythm communicate neutrality and trust, making it feel at home in everyday interface and brand settings.
The design intent appears focused on an all-purpose sans that prioritizes legibility and a balanced, contemporary look. By leaning on simple geometric curves and open counters, it aims to remain versatile across both interface and print contexts without drawing attention to itself.
Round letters maintain a consistent optical weight and smooth curvature, while straight-sided letters keep edges clean without noticeable flare or stylization. Numerals follow the same geometric logic, with rounded forms that blend seamlessly into text and display use.