Sans Normal Ombaj 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Swiss 721', 'Swiss 721 Hebrew', and 'Swiss 721 WGL' by Bitstream; 'Helen Bg' by HS Fonts; and 'Nimbus Sans L' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, utilitarian, clean, impact, clarity, versatility, contemporary, geometric, closed apertures, large counters, blunt terminals, compact.
A sturdy sans with compact proportions and a strongly unified stroke weight. Curves are built from near-circular bowls and broad arcs, while joins and terminals resolve in blunt, straight cuts that keep the texture crisp. Apertures tend to be fairly closed (notably in forms like C, S, e, and s), producing a dense, poster-ready color. Counters remain generous in rounded letters, and the overall rhythm is steady and even across uppercase, lowercase, and numerals.
Best suited to display uses where impact and quick recognition matter, such as headlines, posters, brand marks, packaging, and signage. It also works well for short bursts of text—labels, navigation, and calls to action—where a dense, confident voice is desirable.
The tone is modern and confident, with a friendly roundness tempered by a no-nonsense, utilitarian finish. Its dense texture and closed apertures add a sense of solidity and authority, while the smooth curves keep it approachable rather than severe.
The design appears intended as a versatile, contemporary sans optimized for strong presence at medium-to-large sizes. Its geometric foundations and compact, closed shapes aim to deliver consistent color and dependable legibility in bold graphic layouts.
Uppercase forms read particularly stable and architectural, with broad curves and minimal modulation. Lowercase maintains clarity with simple, workmanlike constructions (single-storey a and g), and the numerals match the same robust, compact stance for consistent setting in headlines and UI-like contexts.