Script Fomu 7 is a very bold, normal width, high contrast, italic, short x-height font.
Keywords: headlines, logotypes, packaging, posters, signage, vintage, swagger, playful, luxe, theatrical, display impact, signwriting feel, decorative caps, brand flair, swashy, looped, rounded, connected, ball terminals.
A heavy, right-slanted script with pronounced thick–thin modulation and broad, ink-like strokes. Letterforms are compact and rounded with a low x-height, deep joins, and frequent looped entry/exit strokes that create a strongly connected rhythm in lowercase text. Capitals are more decorative, showing prominent swashes and internal curls, while counters stay relatively small due to the weight. Numerals follow the same calligraphic logic, with curved silhouettes and bold, sculpted terminals.
Best suited to short display settings where its bold connected strokes and swashes can be appreciated—brand marks, product packaging, poster titles, menu headers, and signage. It can also work for emphasis lines or pull quotes in editorial layouts when set large with generous spacing.
The overall tone feels retro and showy, combining a formal script base with a punchy, poster-ready presence. Its bold curls and confident slant read as celebratory and a bit theatrical, leaning toward classic Americana and mid-century sign styling rather than delicate invitation script.
The design appears intended as a high-impact display script that echoes brush and signwriting traditions, prioritizing flourish, rhythm, and instant recognizability over long-form readability. The ornate capitals and sturdy stroke weight suggest a focus on branding and headline typography.
Because the strokes are very dense and the joins are tight, small sizes can look dark and busy; the design reads best when given room to breathe. The uppercase set is notably more ornate than the lowercase, creating a strong hierarchy and a distinctive initial-cap look in headlines.