Sans Normal Budiz 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'ITC Stone Sans' and 'ITC Stone Sans II' by ITC, 'Provan' and 'Provan Formal' by Matteson Typographics, and 'Entendre' by Wordshape (names referenced only for comparison).
Keywords: ui text, editorial, signage, branding, presentations, clean, modern, friendly, neutral, functional, legibility, versatility, modern clarity, approachability, rounded, humanist, open apertures, smooth curves, clear numerals.
A clean sans with rounded, softly modulated curves and largely uniform stroke thickness. Proportions are balanced and straightforward, with open apertures and generous counters that keep letters clear at text sizes. Terminals are mostly blunt or gently rounded, and joins are smooth, giving the alphabet an even rhythm. The lowercase shows simple, readable forms with a single-storey g and a single-storey a, while capitals stay crisp and geometric without feeling rigid. Numerals are clear and consistent, with rounded bowls and uncomplicated shapes that match the letterforms.
It works well for UI copy, product labeling, and general-purpose editorial typography where clarity and an even texture are priorities. The friendly neutrality also suits brand systems, dashboards, and signage that need to stay legible while maintaining a contemporary, approachable voice.
The overall tone is neutral and approachable, combining a modern, matter-of-fact presence with a slightly warm, human character. Its rounded shaping reads friendly rather than technical, making it feel suitable for everyday communication and contemporary interfaces.
The design appears intended as a dependable, all-purpose sans that prioritizes readability and visual balance. Its rounded geometry and open forms suggest an aim for clarity in continuous text while keeping a subtly friendly, modern demeanor.
Curves and straight segments transition cleanly, avoiding sharp calligraphic inflections and keeping a steady texture across lines of text. The sample paragraph suggests comfortable spacing and a calm, even color, supporting sustained reading without drawing attention to stylistic quirks.