Sans Normal Erdid 23 is a very light, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, branding, headlines, posters, packaging, airy, elegant, modern, refined, lightweight, elegant display, modern minimalism, editorial tone, brand refinement, monoline, hairline, rounded, slanted, open apertures.
This typeface is a monoline sans with a pronounced rightward slant and extremely thin, hairline strokes. Forms are built from clean arcs and straight segments, with generous curvature in round letters and open, breathable counters. Terminals are mostly clean and unembellished, and joins stay crisp despite the delicate stroke, giving the alphabet a smooth, continuous rhythm. Proportions feel balanced with a moderate x-height, narrow-looking verticals, and slightly expanded curves that keep letters from appearing cramped at text sizes.
Best suited to display settings such as magazine headlines, brand wordmarks, beauty/fashion collateral, and refined poster typography where its hairline construction can be preserved. It can also work for short UI labels or packaging copy when set large enough and with sufficient contrast against the background.
The overall tone is quiet and sophisticated, projecting a sleek, contemporary elegance. Its lightness reads as understated and premium, with a fashion/editorial sensibility rather than a utilitarian voice.
The design appears intended to deliver a minimalist, fashion-forward sans with an italic-only character, prioritizing elegance and fluid motion over sturdiness. Its geometry and restraint suggest a focus on clean contemporary layouts and high-end visual identity work.
Round characters like O/Q and the numerals emphasize near-circular geometry, while diagonals (K, V, W, X) appear especially sharp due to the thin stroke. The italic angle is consistent across cases and figures, and the spacing looks relatively open, reinforcing a graceful, airy color on the page.