Serif Flared Egru 2 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Ordax' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, mastheads, book covers, branding, editorial, traditional, authoritative, vintage, dramatic, space saving, headline impact, classic voice, print emphasis, flared serifs, bracketed, condensed, high impact, crisp.
A condensed serif with sturdy, low-contrast strokes and distinctly flared, bracketed terminals that broaden into wedge-like serifs. Curves are compact and controlled, with relatively tight counters that reinforce a dense, vertical rhythm. The capitals feel tall and assertive, while the lowercase keeps a straightforward structure with a moderate x-height and firm, squared-off joins. Overall spacing reads efficient and compact, giving words a dark, continuous texture that holds together strongly at display sizes.
Best suited to headlines, mastheads, and poster typography where a compact width and strong color are advantages. It can add a classic editorial voice to book covers and branding systems that need a condensed serif with high impact. For longer passages it will feel heavy and dense, but it can work well for short blurbs, pull quotes, and titling.
The tone is authoritative and editorial, with a vintage newspaper and poster sensibility. Its condensed stance and emphatic flaring convey urgency and confidence without feeling ornate. The overall impression is serious, punchy, and slightly old-world.
The design appears intended to deliver maximum impact in limited horizontal space while retaining a traditional serif voice. Flared terminals and tight proportions emphasize verticality and create a distinctive, print-forward texture for display typography.
The numerals and capitals carry a strong billboard-like presence, with clear, simplified shapes and minimal stroke modulation. Round letters like C, O, and Q stay tight and upright, and the pointed flares add a crisp, chiseled finish that reads well in bold headline settings.