Sans Normal Vumed 15 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Ordina' by Schriftlabor, and 'Divulge' by Typodermic (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, retro, casual, approachable, compact impact, friendly display, retro utility, rounded, soft, compact, chunky, monoline.
A compact sans with heavy, monoline strokes and strongly rounded terminals. The forms are built from simple geometric curves with softened corners, creating a smooth, even texture in text. Counters are relatively tight and apertures tend to be small, which makes the overall silhouette feel dense and sturdy. Proportions skew condensed, with tall verticals and minimal modulation; the lowercase shows single-storey shapes and straightforward construction for high visual consistency.
Best suited to headlines, short statements, and brand marks where a compact, rounded sans can deliver bold presence without feeling aggressive. It works well for packaging, posters, signage, and promotional graphics, especially when set at medium to large sizes where the soft terminals and dense shapes remain clear.
The rounded finishing and compact heft give the type a warm, informal tone that reads as friendly rather than technical. Its simplified geometry and slightly bouncy rhythm suggest a light retro sensibility, well suited to upbeat, accessible messaging.
The design appears intended to provide a sturdy, space-efficient sans with softened geometry—combining strong impact with an approachable, casual voice for display-oriented typography.
In the sample text, the font maintains an even color and stable baseline presence, with punctuation and numerals matching the same softened, heavy character. The condensed width helps fit long lines, while the tight counters can make very small sizes feel more closed-in compared to more open humanist sans styles.