Sans Normal Lymor 7 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Acumin' by Adobe, 'Newhouse DT' by DTP Types, 'Rational' by René Bieder, 'NeoGram' by The Northern Block, and 'Milligram' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, punchy, confident, modern, impact, momentum, attention, modernity, clarity, oblique, slanted, chunky, rounded, compact.
A heavy, oblique sans with large, rounded counters and a compact, punchy footprint. Strokes are thick and even, with smooth curves and blunted terminals that keep the texture dense and graphic. The slant is consistent across letters and figures, and many forms show slightly squared-off joins and interior cuts that add a crisp, engineered feel. Lowercase is robust with single‑storey shapes (notably a and g) and strong, simple bowls; numerals are similarly weighty and built for impact rather than delicacy.
Best suited to headlines, posters, and branding where a strong, italicized voice is needed. It works well for sports and active-lifestyle identities, bold packaging callouts, punchy social graphics, and logo wordmarks that benefit from a dense, forward-moving silhouette.
The overall tone is bold and kinetic, with a forward-leaning, action-oriented character. It reads as sporty and assertive, projecting confidence and immediacy while staying friendly due to the rounded, inflated shapes.
The design appears intended to deliver maximum impact with a streamlined, contemporary sans structure, using consistent oblique posture and rounded construction to communicate speed, strength, and approachability in display typography.
At display sizes the letterforms feel highly stable and emphatic, creating a dark, continuous typographic color. The slant and tight, chunky geometry make it especially attention-grabbing in short bursts, while long passages may feel visually heavy and compressed.