Sans Rounded Asji 1 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui labels, packaging, children’s, signage, headlines, friendly, casual, clean, approachable, playful, approachability, clarity, simplicity, modern warmth, rounded, soft, monoline, open counters, humanist.
A soft, rounded sans with monoline strokes and generously curved terminals throughout. Letterforms are built from smooth arcs and straight segments with slightly softened corners, creating an even, airy texture in text. Counters are open and circular (notably in O, o, e, and 8), while joins and diagonals (V, W, X, Y) keep a clean, simplified geometry. The lowercase maintains a straightforward construction with a single-storey a and g, compact shoulders, and clear punctuation-like dots on i and j.
Well-suited to interface labels, product packaging, and brand touchpoints where a warm, accessible tone is desired. The open shapes and even stroke weight also work well for short-to-medium text in posters, educational materials, and friendly wayfinding or retail signage.
The overall tone is friendly and informal, with a gentle, welcoming voice. Its rounded finishing and simple forms give it a modern, easygoing character that feels nontechnical and approachable without becoming cartoonish.
The design appears intended to deliver a modern sans voice with softened edges—prioritizing approachability, clarity, and a relaxed rhythm over strict geometric precision. Its simplified shapes and rounded terminals suggest an emphasis on comfortable reading and an inviting brand personality.
Figures are simple and highly rounded, with a notably soft 2, a clean open 4, and an even, looped 8; the 0 is fully oval and blends comfortably with the uppercase O. The Q features a short, unobtrusive tail, and the uppercase set favors straightforward, readable silhouettes with minimal stylistic quirks.