Print Hobut 5 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: posters, packaging, children’s media, logos, stickers, playful, cheerful, friendly, chunky, casual, approachability, playfulness, handmade feel, display impact, rounded, soft corners, blobby, cartoonish, bouncy baseline.
A chunky, rounded display face with heavy, low-contrast strokes and softly irregular contours that mimic marker-drawn forms. The geometry leans toward simple, inflated shapes with slightly uneven curves and terminals, giving letters a hand-formed feel without connecting strokes. Counters are compact and often circular, spacing is generous, and widths vary noticeably from glyph to glyph, creating a lively rhythm. Figures match the letterforms with the same bulbous silhouettes and simplified interior shapes.
Best suited to short, high-impact text such as posters, headlines, product packaging, kids’ materials, and playful branding. It also works well for labels, stickers, and social graphics where a friendly, cartoon-like voice is needed, rather than for long-form reading.
The overall tone is upbeat and approachable, with a kid-friendly, comic sensibility. Its bouncy irregularity and soft, cushiony weight make it feel informal, warm, and energetic rather than precise or technical.
The design appears intended to deliver an informal, hand-rendered personality with bold, rounded shapes that stay readable and expressive at display sizes. Its deliberate irregularity suggests a focus on charm and approachability over strict consistency.
Round dots on i/j and the generally simplified construction keep details bold and legible at larger sizes, while the dense weight can fill in smaller counters at reduced sizes. The varied widths and slightly wobbly stroke edges add character but reduce the sense of typographic uniformity, reinforcing a hand-drawn, homemade look.