Sans Superellipse Jago 7 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, branding, playful, chunky, friendly, retro, cartoon, impact, approachability, display emphasis, retro flavor, geometric simplicity, rounded, blocky, soft corners, compact counters, high impact.
A heavy, geometric sans with rounded-rectangle construction throughout. Strokes are thick and even, corners are softened, and bowls/counters tend toward squarish apertures rather than true circles. Uppercase forms are broad and compact, with short joins and sturdy terminals; lowercase follows the same blocky logic with simplified shapes and small, tight counters. Numerals are robust and legible at display sizes, matching the same softened, superelliptical rhythm.
Best suited for headlines, posters, packaging, and signage where a strong, friendly presence is needed. It also works well for branding marks, short callouts, and playful UI labels when set at larger sizes that let the tight counters stay clear.
The overall tone is bold and approachable, with a playful, slightly retro feel. Its chunky proportions and soft corners read as friendly and informal, closer to headline signage and cartoon titling than neutral text typography.
The font appears designed to deliver maximum impact with a soft-edged, geometric voice—prioritizing bold silhouettes, rounded-rectangle structure, and a lively display texture over delicate detail.
The design emphasizes mass and silhouette over internal detail, so counters stay relatively small and punctuation-like openings (such as in e, a, and g) appear compact. This creates strong texture in paragraphs and a distinctive, poster-forward color on the page.