Sans Superellipse Amvi 2 is a very bold, normal width, low contrast, reverse italic, normal x-height font.
Keywords: posters, headlines, packaging, branding, stickers & merch, playful, retro, bold, chunky, quirky, impact, approachability, nostalgia, expressiveness, display clarity, rounded, blocky, tilted, compact, soft-cornered.
A heavy, compact sans with rounded-rectangle construction and softly squashed counters. Strokes are uniformly thick with minimal contrast, and terminals are blunt with subtly rounded corners. The overall stance is slightly back-slanted, giving the letters a lively lean, while widths vary by character for a bouncy rhythm. Curves tend toward superelliptical shapes, and internal spaces stay tight but clearly defined at display sizes.
Best suited to short, high-impact settings such as posters, headline locks, packaging callouts, and bold brand wordmarks where its chunky forms can stay crisp. It also works well for playful merchandising and promotional graphics, but will feel dense in small sizes or long passages due to its tight counters and strong weight.
The tone is upbeat and informal, combining cartoonish solidity with a retro sign-painting energy. Its back-lean and chunky silhouettes feel kinetic and friendly, making the text read as spirited rather than strict or corporate.
The design appears intended to deliver maximum visual punch with a friendly, rounded-rectangle voice, pairing a backward-leaning stance with compact, low-detail forms for instant recognition. It prioritizes character and rhythm over neutrality, aiming for energetic display typography.
The numerals and capitals share the same stout, rounded geometry, producing a consistent, poster-like color on the page. The texture in sample lines looks intentionally irregular in rhythm due to variable glyph widths, which adds personality and motion when set in phrases.