Sans Normal Ibraw 7 is a light, narrow, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, quotes, friendly, casual, airy, approachable, relaxed, humanist feel, friendly tone, informal voice, easy readability, rounded, handwritten, monoline, open counters, soft terminals.
A slanted, monoline sans with rounded, open forms and softly tapered stroke endings. Lettershapes lean consistently to the right with smooth curves and minimal modulation, giving an even, handwritten rhythm. Capitals are simple and slightly condensed with generous inner space, while lowercase forms stay clean and legible with single-storey a and g and unobtrusive joins. Numerals match the same rounded, lightly drawn construction for a cohesive texture in mixed settings.
Well suited to friendly branding, packaging, and lifestyle communications where an easygoing voice is needed. It works nicely for short-to-medium text such as captions, pull quotes, invitations, menus, and social posts, and can also serve as a softer alternative to a standard sans in headlines.
The overall tone is informal and personable, like neat hand lettering rather than formal typography. Its smooth curves and soft terminals keep it light on the page, conveying ease and friendliness without feeling overly playful.
The design appears intended to provide a clean, contemporary handwritten-leaning italic that stays readable and consistent across uppercase, lowercase, and numerals. It prioritizes smooth rhythm and approachable character over rigid geometry or sharp detail.
Spacing appears moderately open for an italic, helping readability in longer lines. The design avoids sharp corners and heavy details, favoring a steady, flowing line that keeps word shapes clear at text sizes.