Sans Superellipse Madil 2 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Ramsey' by Associated Typographics, 'Mako' by Deltatype, 'Blunt' by Miller Type Foundry, and 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, retro, punchy, chunky, attention grabbing, approachability, retro display, compact impact, rounded, soft corners, compact, bulky, sturdy.
A heavy, rounded sans with superelliptical construction and softened corners throughout. Strokes are monolinear and dense, with large counters that stay open despite the weight. Terminals tend to be blunt and rounded, and curves are squarish rather than purely circular, giving the forms a padded, blocky silhouette. The x-height is prominent, ascenders and descenders are kept relatively short, and overall spacing feels compact for a tight, poster-ready texture.
Best suited to display settings where impact and friendliness matter: posters, bold headlines, brand marks, packaging, labels, and short-callout signage. It can also work for UI badges or headings where a soft, approachable emphasis is needed, but its mass and compact texture make it less appropriate for long-form reading at small sizes.
The overall tone is warm and approachable, with a bold, toy-like solidity that reads as fun rather than aggressive. Its rounded-rectangle geometry gives it a vintage display flavor reminiscent of mid-century signage and playful packaging. The weight and compact rhythm make it feel confident, attention-grabbing, and slightly quirky.
The design appears intended to deliver maximum presence with a gentle, rounded voice—combining a compact, blocky structure with softened geometry for approachable, retro-leaning display typography.
The uppercase set appears especially squat and block-driven, while the lowercase maintains the same rounded-rect logic with simplified, sturdy joins. Numerals follow the same chunky, softened style, helping the font stay cohesive in headlines that mix letters and figures.