Sans Normal Asdov 19 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Lucifer Sans' by Daniel Brokstad (names referenced only for comparison).
Keywords: ui text, product design, branding, signage, editorial, clean, modern, neutral, friendly, functional, versatility, clarity, modernity, legibility, neutrality, geometric, open apertures, low contrast, crisp, balanced.
A clean, geometric sans with low-contrast strokes and a straightforward, even rhythm. Curves are drawn with smooth, near-circular bowls (notably in C/O/Q and the lowercase rounds), paired with crisp terminals and simple joins. Proportions feel balanced and contemporary, with generous interior counters and open apertures that keep letters clear in text. The lowercase uses single-storey forms (a, g) and maintains an uncluttered silhouette; numerals are similarly plain and legible with consistent stroke behavior.
Well-suited for UI text, product interfaces, and general screen typography where clarity and consistency matter. It also works for contemporary branding and wayfinding/signage thanks to its clean geometry and open counters, and can serve comfortably in editorial settings for headings and short-to-medium reading lengths.
The overall tone is neutral and modern, leaning approachable rather than stern. Its rounded construction and open shapes give it a friendly, everyday clarity that feels at home in digital interfaces and general-purpose communication.
The design appears intended as a versatile, modern workhorse sans: geometric enough to feel contemporary, but restrained and readable for broad everyday use. Its simplified lowercase and open forms suggest an emphasis on clarity, neutrality, and reliable performance across a range of sizes and contexts.
Spacing and silhouettes read tidy and consistent across the set, with clear differentiation between similar forms (e.g., I/l and rounded letters) aided by simple, unambiguous shapes. The design avoids decorative quirks, prioritizing clean geometry and straightforward readability in both uppercase and lowercase text.