Cursive Mada 2 is a regular weight, narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, posters, social media, quotes, casual, lively, friendly, handmade, retro, human touch, expressiveness, informality, speed, brushy, slanted, fluid, looping, bouncy.
A slanted, brush-pen script with rounded terminals and softly tapered strokes that mimic quick, confident handwriting. Letterforms are compact and slightly condensed, with lively rhythm and noticeable variation in stroke thickness from pressure-like transitions. Capitals are simple and sweeping with modest loops, while lowercase forms stay tight with small counters and occasional entry/exit flicks that suggest cursive joining without enforcing strict connections everywhere. Numerals follow the same handwritten logic, with curved, open shapes and a slightly irregular baseline that enhances the drawn feel.
Works well for short to medium display copy where a handwritten, energetic voice is desired—logos, café or boutique branding, packaging labels, posters, invitations, and social graphics. It’s best used at larger sizes where the brush modulation and tight counters remain clear.
The overall tone is informal and personable, with a fast, energetic cadence that feels approachable rather than formal. Its brushy texture and animated slant give it a playful, slightly retro sign-painting vibe suited to upbeat, human-centered messaging.
Designed to capture the feel of a quick brush-script signature: compact, slanted, and animated, with enough consistency for repeated use while preserving a spontaneous, hand-drawn character.
Spacing appears intentionally uneven in a natural way, creating a bouncy texture in text. The stroke endings often finish with a small flourish or taper, and the bowls and loops are kept relatively compact, helping lines of text maintain a consistent color despite the expressive motion.