Sans Normal Afniw 23 is a regular weight, normal width, low contrast, italic, short x-height font visually similar to 'Gibbs', 'Transat', and 'Transat Text' by Typetanic Fonts (names referenced only for comparison).
Keywords: ui labels, branding, packaging, posters, signage, modern, clean, friendly, dynamic, casual, approachability, clarity, modernity, motion, oblique, rounded, humanist, open counters, soft terminals.
A slanted sans with smooth, rounded bowls and a steady, low-contrast stroke. Curves are clean and largely geometric, while joins and terminals stay softly finished rather than sharply cut. Proportions feel slightly compact in the lowercase, with a modest x-height and clear differentiation between rounds and straights; counters remain open, helping forms like a, e, s, and g read crisply. The numerals match the same oblique rhythm, with rounded shapes and straightforward construction that keeps figures cohesive in text.
This font works well for interface labels, product and brand messaging, and promotional typography where a modern, approachable italic voice is desirable. It is also suitable for short-to-medium text blocks in marketing materials, and for signage or posters that benefit from a clear, forward-leaning rhythm.
The overall tone is contemporary and approachable, with the italic slant adding motion and informality. It feels upbeat and practical rather than luxurious or editorial, projecting a friendly, everyday voice suited to general communication.
The design appears intended to deliver a versatile italic sans that remains clear and friendly, balancing geometric roundness with easy readability. Its consistent slant and open forms suggest a focus on contemporary communication where speed, clarity, and a casual tone are priorities.
The italic angle is consistent across uppercase, lowercase, and figures, giving lines a unified forward flow. Round letters (O, Q, o, 0) are notably smooth and even, while diagonals (V, W, X, y) maintain a clear, energetic cadence without becoming sharp or aggressive.