Sans Normal Apdem 22 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, headlines, signage, packaging, modern, friendly, clean, playful, approachable, approachability, clarity, modernity, versatility, brandability, rounded, geometric, smooth, open, crisp.
A rounded geometric sans with smooth, circular construction and even, clean strokes. Counters are generous and open, and terminals read mostly straight-cut, giving a crisp finish against the soft curves. The uppercase is simple and balanced, while the lowercase leans toward single-storey forms (notably a and g) that keep the texture airy and contemporary. Overall spacing feels comfortable and consistent, producing a clear rhythm in both headlines and running text.
It works well for interface typography, product branding, and marketing headlines where a friendly, contemporary voice is needed. The open shapes and steady spacing also make it suitable for short paragraphs, signage, and packaging where quick recognition matters.
The tone is modern and approachable, combining a friendly roundness with a tidy, no-nonsense structure. It feels optimistic and slightly playful without becoming informal, making it well suited to brand-forward contexts that want warmth and clarity.
The design appears intended to deliver a modern geometric feel with softened, rounded forms for approachability. It aims for a versatile balance between clarity and character, maintaining a clean text rhythm while offering distinctive, brandable shapes.
The font shows strong circular motifs in O/Q and rounded bowls, paired with straightforward verticals and diagonals that keep forms stable. Distinctive, easily read figures and a clear lowercase set support legibility at display and text sizes, with a clean, contemporary texture in paragraphs.