Sans Normal Afbew 12 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Flink Neue' by Identity Letters, 'Clear Sans Screen' and 'Clear Sans Text' by Positype, 'Silver Archer' by SilverStag, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, product branding, headlines, signage, presentations, modern, dynamic, clean, techy, efficient, modernization, clarity, motion, versatility, oblique, geometric, rounded, neutral, crisp.
A slanted, sans-serif design with smooth, geometric construction and consistently rounded curves. Strokes stay even and low-contrast throughout, with clean terminals and a slightly streamlined, forward-leaning rhythm. Counters are open and simple, while round letters (like O/C/G) read as near-circular forms; diagonals and joins are crisp and stable. The lowercase shows straightforward, single-storey forms (notably a and g), and the numerals are clear and uncomplicated, matching the same uniform stroke and rounded geometry.
It works well for interface labels, dashboards, and product typography where a clean, modern oblique sans is desired. The clear shapes and even stroke make it suitable for headings and short paragraphs in marketing, presentations, and functional signage where a forward-leaning emphasis adds energy without becoming decorative.
The overall tone feels contemporary and kinetic, combining neutrality with a subtle sense of motion from the oblique stance. It suggests practicality and clarity rather than ornament, giving it a businesslike, slightly sporty voice suited to modern interfaces and branding.
The design appears intended as a neutral, geometric italic companion for contemporary communication—prioritizing clarity, consistency, and a smooth, modern texture while adding motion through its oblique posture.
The italic angle is consistent across uppercase, lowercase, and figures, creating a cohesive texture in longer lines of text. Spacing appears balanced with a tidy, even color, and the design avoids quirky details in favor of predictable, system-like shapes.