Sans Normal Takaz 7 is a light, wide, very high contrast, upright, normal x-height font visually similar to 'Athisthan' by Jipatype (names referenced only for comparison).
Keywords: headlines, fashion, editorial, posters, branding, luxury, dramatic, refined, premium display, headline impact, editorial elegance, modern refinement, high-contrast, hairline, crisp, elegant, sculptural.
This typeface pairs extremely thin hairlines with strong, vertical-heavy stems, creating a sharp black-and-white rhythm. Curves are smooth and taut, with narrow joins and delicate terminals that often resolve into tapered points. The overall build feels open and airy, with generous counters and a clean, polished outline quality. Round characters like O and Q read as slightly oval, and diagonals (V, W, X, Y) are razor-thin at their lightest strokes, emphasizing a chiselled, graphic silhouette.
Best suited to large sizes where the hairlines can be appreciated: magazine mastheads, editorial headlines, fashion and beauty branding, premium packaging, and high-impact posters. It can also work for short pull quotes or titling in layouts with ample whitespace and strong image support, where its contrast and elegance become an asset rather than a readability constraint.
The tone is sophisticated and theatrical: refined at a glance, but with enough contrast to feel bold and attention-grabbing. It evokes fashion and magazine typography—cool, premium, and curated—where elegance and drama are meant to coexist. The thin strokes add a sense of fragility and precision that reads as modern and upscale.
The design intention appears to be a contemporary, high-fashion display face that maximizes contrast and vertical emphasis for a sleek, premium look. It aims to deliver refined letterforms with a crisp, modern finish and a dramatic typographic voice for branding and editorial settings.
Uppercase forms feel display-oriented, with prominent verticals and reduced horizontals (notably in E/F/T), which increases sparkle and contrast in headlines. Several lowercase letters show calligraphic inflection—especially in the curved terminals and the ear-like finishing strokes—adding a subtle ornamental flavor without becoming decorative. Numerals follow the same high-contrast logic, with notably fine curves and strong main stems.