Sans Superellipse Ipli 12 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: sports branding, posters, headlines, packaging, logos, sporty, punchy, retro, energetic, confident, impact, speed, branding, athletics, attention, slanted, rounded corners, soft terminals, compact apertures, blocky.
A heavy, right-slanted sans with wide, superellipse-like bowls and rounded-rectangle construction. Strokes are thick and fairly even, with softened corners and broad curves that keep counters compact. The italic angle is strong and consistent, producing a forward-leaning rhythm; many joins and terminals feel squared-off yet cushioned, giving a blocky silhouette without sharpness. Uppercase forms read sturdy and geometric, while lowercase maintains a single-storey, simplified feel with dense, dark interior spaces.
This font is best suited to short, high-impact text such as sports identities, event posters, promotional headlines, packaging callouts, and logo wordmarks. It also works well for punchy subheads or signage where the strong slant and dense color can create momentum and urgency.
The overall tone is fast and assertive, with a sporty, headline-driven presence. Its softened geometry adds a friendly, accessible edge to an otherwise forceful, impact-oriented voice, evoking retro athletic branding and bold promotional typography.
The design appears intended to deliver maximum visual impact through bold, forward-leaning forms built from rounded geometric shapes. By pairing a strong italic stance with softened corners and compact counters, it aims to balance aggression and friendliness for contemporary display use.
Numerals are chunky and highly legible at display sizes, matching the same rounded-rectangle logic as the letters. The texture across lines is very dark and tightly packed, so spacing and line breaks matter to avoid a crowded feel in longer settings.