Sans Normal Ibref 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, quotes, invites, friendly, casual, approachable, handwritten, human touch, casual clarity, friendly display, rounded, soft, brushed, lively, informal.
A slanted, handwriting-inspired sans with smooth, rounded terminals and gently modulated strokes. Letterforms favor simple, open construction with oval bowls and slightly elastic curves, creating an easy rhythm across words. Ascenders and descenders are fairly long and fluid, and the overall texture stays clean rather than rough, with a consistent, lightly brushed feel. Numerals follow the same relaxed, rounded style and maintain clear, readable silhouettes.
Well-suited for short to medium-length text where an approachable, personal tone is desired—such as lifestyle branding, packaging callouts, posters, social graphics, invitations, and quote layouts. It can also work for subheads or highlight text paired with a neutral companion for longer reading.
The font reads warm and personable, with a conversational tone reminiscent of quick marker or pen lettering. Its steady slant and soft curves give it a friendly, informal voice that feels human without becoming overly decorative.
The design appears intended to offer a clean, readable handwritten look: lively and human, but controlled and consistent enough for everyday display and informal editorial use.
Stroke endings tend to taper subtly, reinforcing the handwritten impression while keeping counters open and legibility intact. Capitals appear simple and upright in structure but retain the same calligraphic slant and rounded finishing, helping headings feel cohesive with lowercase text.