Sans Other Amnew 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Pranksy AOE' by Astigmatic, 'Blooms' by DearType, 'Grupi Sans' by Dikas Studio, 'MVB Diazo' by MVB, and 'Trade Gothic Display' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, playful, bouncy, friendly, quirky, bold, expressive display, friendly tone, handmade feel, attention grabbing, rounded, cartoonish, irregular, chunky, soft-edged.
A heavy, soft-edged sans with subtly irregular geometry and a gently uneven baseline rhythm. Strokes are thick and largely monolinear, with rounded corners and slightly squashed counters that keep interiors open for the weight. Many glyphs show small angular kicks and off-axis curves, giving the set a hand-cut, wobbly stability rather than strict geometric precision. The lowercase is compact with sturdy stems and simple constructions, while capitals read as blocky and slightly buoyant; numerals match the same chunky, friendly massing.
Best suited to headlines, posters, packaging, and branding moments that need a bold, friendly voice. It can work for short bursts of text (taglines, labels, signage), where its lively texture adds character, but it is most effective when given room to breathe at display sizes.
The overall tone is upbeat and informal, with a cartoon-like bounce that feels approachable and a little mischievous. Its deliberate imperfections add personality and warmth, pushing it toward fun, kid-friendly, and expressive display use rather than sober corporate typography.
The design appears intended to deliver a strong, attention-grabbing sans that feels human and humorous, using controlled irregularity and rounded massing to create an energetic, approachable presence.
Spacing appears generous for a heavy face, helping counters and joins stay legible at larger sizes. The irregularities are consistent across letters and figures, creating a cohesive “wonky” texture that becomes a defining stylistic feature in paragraphs and headlines.