Sans Normal Doram 10 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui text, body copy, signage, presentation, editorial, clean, modern, neutral, friendly, technical, versatility, legibility, clarity, modernity, simplicity, geometric, open, airy, crisp, minimal.
A clean sans with broadly geometric construction and smooth, circular curves paired with straight-sided strokes. Terminals are plain and unadorned, giving a crisp, utilitarian finish, while counters stay open and generous for clarity. Proportions feel horizontally spacious, with rounded letters like C, O, and G reading wide and even, and verticals maintaining consistent stroke thickness. Lowercase forms are straightforward and legible, with a single-storey a and g, a simple r, and a tall, clean l; overall spacing and rhythm appear calm and evenly paced in text.
It suits UI and product text, dashboards, and general-purpose branding where clarity and a clean, modern look are priorities. The open shapes and even rhythm also make it a solid choice for signage and presentation typography, as well as editorial and informational layouts that benefit from an unobtrusive sans.
The tone is modern and neutral, leaning friendly through its rounded geometry and open apertures. It feels practical and dependable rather than expressive, with a quietly contemporary, interface-ready character.
The design appears intended as a versatile, everyday sans that prioritizes legibility and a stable, consistent texture. Its geometric simplification and unembellished details suggest a focus on contemporary usability across both short labels and longer reading passages.
The numerals follow the same restrained geometry, with smooth curves and consistent stroke weight that keeps figures clear at text sizes. Diagonals in letters like A, V, W, X, and Y are sharp but not aggressive, supporting a balanced, approachable texture.