Sans Superellipse Pekup 7 is a very bold, narrow, medium contrast, italic, normal x-height font visually similar to 'Mothem' by Gerobuck (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, assertive, energetic, industrial, punchy, impact, space-saving, modernity, motion, display legibility, condensed, oblique, rounded, blocky, compact.
A compact, oblique sans with heavy, rounded-rectangle construction and tightly controlled apertures. Curves read as superelliptical rather than purely circular, giving bowls and counters a squarish softness. Strokes are largely monolinear with slight modulation at joins, and terminals are blunt with consistently softened corners. Spacing is tight and the overall rhythm is dense, with sturdy verticals and simplified, geometric interior shapes that keep letterforms solid at display sizes.
Best suited for headlines, poster typography, branding marks, packaging, and sports or event communications where high impact and space efficiency matter. It also works for short UI labels or callouts when a strong, condensed voice is needed, but its density makes it less ideal for long-form reading at small sizes.
The tone is forceful and energetic, with a forward-leaning stance that suggests motion and urgency. Rounded corners soften the aggression, keeping it friendly enough for contemporary branding while still feeling bold and competitive.
The design appears intended to deliver maximum emphasis in limited horizontal space while maintaining a modern, rounded-industrial feel. Its superelliptical curves and blunt terminals aim for a contemporary, athletic voice that stays legible and cohesive in large, attention-grabbing settings.
Uppercase forms stay tall and compact, while lowercase maintains a straightforward, utilitarian structure with minimal ornament. Numerals match the same blocky, rounded geometry and read well in a compressed setting, supporting strong impact in short bursts of text.