Sans Normal Vibup 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Malva' by Harbor Type, 'Core Sans N SC' and 'Core Sans NR' by S-Core, and 'Comenia Sans' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, social media, friendly, sporty, playful, casual, modern, impact, approachability, motion, modernity, rounded, soft, slanted, compact, punchy.
This typeface is a heavy, right-slanted sans with rounded terminals and smooth, continuous curves. Strokes feel sturdy and even, with minimal modulation and a slightly springy rhythm created by the italic angle and generous curve shaping. Counters are open and largely circular/oval in letters like O, C, and e, while joins and corners are softened rather than sharply cut. Overall spacing reads comfortable and slightly compact, producing solid word shapes and strong color in text.
It suits short, attention-grabbing settings such as headlines, brand marks, posters, and promotional graphics where a friendly but assertive voice is needed. The strong stroke weight and rounded shapes also work well for packaging and social media layouts that benefit from a bold, approachable presence.
The tone is energetic and approachable, combining a sporty forward-lean with soft, friendly rounding. It feels informal and contemporary, aiming for bold personality without becoming abrasive or technical.
The design appears intended to deliver a modern, high-impact italic sans that stays warm and readable through rounded geometry and open counters. Its forward-leaning stance suggests motion and confidence, making it well suited to expressive display use.
The figures are clear and weighty, matching the letterforms closely for a consistent typographic palette. The italic construction appears purpose-drawn rather than mechanically slanted, with curved forms and diagonals maintaining a cohesive flow across uppercase, lowercase, and numerals.