Sans Contrasted Jiti 7 is a bold, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, title cards, logotypes, futuristic, aggressive, technical, sporty, cinematic, impact, speed, edge, sci‑fi, branding, angular, chiselled, slanted, pointed, segmented.
A sharply slanted display sans with segmented, wedge-cut letterforms and pronounced diagonal stress. Strokes alternate between heavy blocks and razor-thin hairlines, creating abrupt transitions and high-contrast joints. Counters are compact and often angular, with many terminals ending in beveled cuts or pointed tips; several glyphs incorporate fine, blade-like spurs that extend beyond the main shapes. The overall rhythm is forward-leaning and tightly articulated, with a slightly engineered, modular feel across capitals, lowercase, and numerals.
Best suited for short, prominent text such as headlines, poster typography, title cards, and brand marks where the sharp, high-contrast construction can be appreciated. It can also work for sports or tech-themed identities, packaging accents, and event graphics that benefit from a sense of motion and impact.
The tone is fast, forceful, and high-impact, evoking motorsport graphics, sci‑fi interfaces, and action-oriented branding. Its sharp cuts and aggressive slant communicate speed and intensity rather than friendliness or neutrality.
The font appears designed to maximize dynamism through an italic stance, angular geometry, and dramatic contrast, using cutaway forms and thin blade-like details to create a distinctive, speed-driven signature. The consistent beveled language across the set suggests an intention to feel engineered and cinematic rather than purely utilitarian.
The design relies on crisp edges and thin connecting hairlines that read as intentional “slice” details; these add drama but can become visually delicate at small sizes or on low-resolution outputs. Numerals follow the same segmented, beveled logic, supporting a cohesive, performance-oriented texture in headlines.