Sans Normal Jidut 7 is a bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, assertive, impact, motion, emphasis, clarity, modernity, oblique, slanted, rounded, brisk, clean.
A slanted, heavy-weight sans with broad proportions and smooth, rounded curves. Strokes are firmly built with modest contrast and mostly closed terminals, producing a compact, high-ink silhouette. Curves are generous and circular in letters like C, G, O, and Q, while diagonals in K, V, W, X, Y, and Z are crisp and stable. Counters stay open and readable at display sizes, and spacing feels intentionally roomy to match the wide set and forward lean.
Best suited to headlines and short text where impact and motion are desirable, such as posters, sports and lifestyle branding, and attention-grabbing packaging. It can also work for punchy subheads and callouts in editorial or digital layouts when a bold, energetic italic voice is needed.
The overall tone is energetic and forward-moving, with a confident, contemporary presence. Its strong slant and sturdy forms suggest speed and emphasis, while the rounded construction keeps it approachable rather than severe.
The design appears intended to deliver a fast, emphatic sans voice: wide, rounded letterforms paired with a pronounced slant for momentum and visibility. The consistent construction and sturdy counters prioritize clarity while maintaining a strong, display-forward personality.
Figures are robust and highly legible, with oval-based forms and clear differentiation between similar shapes. The rhythm across uppercase and lowercase is consistent, and the italic angle is strong enough to read as purposeful rather than incidental, giving lines of text a continuous, directional flow.