Sans Normal Bidin 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'AKsans' by AKTF and 'Andes', 'Andes Neue', 'Andes Rounded', and 'Grota Sans' by Latinotype (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, neutral, modern, friendly, corporate, practical, clarity, versatility, system design, neutral tone, geometric, clean, open, rounded, even.
A clean, geometric sans with even stroke weight and a predominantly circular construction in bowls and counters. Curves are smooth and round, terminals read as crisp and straight rather than tapered, and joins are kept simple for a tidy, engineered feel. Proportions are balanced with generous internal space, producing clear letterforms in both uppercase and lowercase. The overall rhythm is steady and consistent, with straightforward shapes and minimal quirks.
This font suits interface and product typography, where clarity and a calm texture are important. It also works well for branding systems, wayfinding, and general-purpose marketing collateral thanks to its clean geometry and steady color. In editorial or presentation settings, it maintains readability at larger text sizes and supports a modern, unobtrusive typographic voice.
The tone is neutral and contemporary, leaning friendly through its rounded curves and open counters. It feels pragmatic and dependable rather than expressive, making it well suited to information-forward typography. The overall impression is modern and approachable without calling attention to itself.
The design appears intended as a general-purpose geometric sans that prioritizes clarity, consistency, and a modern baseline look. Its restrained details suggest it was drawn to integrate easily into systems—interfaces, identities, and layouts—without adding strong stylistic bias.
Numerals are clear and fairly uniform in color, matching the same geometric logic as the letters. The uppercase forms appear sturdy and sign-like, while the lowercase maintains a simple, readable structure that stays consistent across longer text settings.