Serif Other Haju 5 is a regular weight, wide, high contrast, upright, normal x-height font.
Keywords: editorial, book design, packaging, quotes, branding, vintage, literary, whimsical, old-style, storybook, warmth, heritage, readability, character, bracketed, flared, ink-trap, soft terminals, texty.
A serif typeface with softly bracketed, slightly flared serifs and noticeable stroke modulation. Curves are generously rounded and the joins often show subtle swelling, giving the outlines an inked, hand-set feeling rather than a rigid geometric build. Terminals tend to finish with small hooks or soft wedges, and several letters feature gentle irregularities that create a lively rhythm. The numerals follow the same old-style flavor, with open forms and curved strokes that feel consistent with the lowercase.
Well suited to editorial typography, book covers and interiors, and packaging that benefits from a classic, handcrafted print feel. It can also work effectively for pull quotes, headings, and branding where a warm, slightly quirky serif voice is desired.
The overall tone feels vintage and bookish, with a hint of whimsy from the soft hooks and slightly quirky details. It reads as friendly and expressive rather than formal, evoking classic printing and storybook typography.
The design appears intended to blend traditional serif structure with gently decorative detailing, creating an approachable face that nods to historical printing while staying readable in continuous text.
Spacing looks comfortable and open in the sample text, supporting paragraph setting while preserving a distinctive texture. The design’s character is carried by the terminals and serif shaping, which add visual interest at both display and text sizes.