Sans Normal Wameh 10 is a bold, narrow, medium contrast, upright, normal x-height font.
Keywords: posters, packaging, children’s, headlines, branding, friendly, playful, retro, approachable, quirky, approachability, playfulness, retro charm, informal branding, rounded, soft corners, compact, bouncy, hand-drawn.
This typeface features compact, rounded letterforms with softened terminals and a smooth, monolinear feel. Curves are generously inflated and corners are subtly blunted, giving strokes a cushioned, friendly silhouette. Proportions are slightly condensed, with tight counters and a lively rhythm that comes from small irregularities in curvature and join behavior. Uppercase shapes stay simple and sturdy, while the lowercase introduces more personality through single-storey forms and rounded bowls, keeping texture consistent in text.
It performs best in short to medium-length settings where character and warmth are desirable, such as posters, packaging, and brand marks. The compact width and bold presence also suit headlines and signage, especially in playful or lifestyle contexts. For longer text, it can work in larger sizes where its rounded details remain clear and the lively rhythm feels intentional rather than busy.
The overall tone is warm and upbeat, with a casual, slightly retro informality. Its soft geometry and buoyant shapes read as friendly and inviting rather than technical or corporate. The subtle quirks add charm, making it feel conversational and human without becoming overtly decorative.
The design appears intended to deliver a friendly, approachable sans voice with softened geometry and a touch of quirky personality. It prioritizes visual charm and immediate readability in display contexts while maintaining enough consistency to set coherent blocks of text at larger sizes.
Round punctuation (notably the dots on i/j) and curved joins help maintain a cohesive, soft texture. Numerals follow the same rounded construction, with open, easily distinguishable shapes and a gentle, handwritten-like bounce that supports display use.