Serif Other Kezu 3 is a regular weight, normal width, very high contrast, italic, normal x-height font.
Keywords: headlines, editorial, fashion, posters, branding, dramatic, quirky, playful, standout, elegance, expressiveness, display impact, brand character, didone-like, ball terminals, swashy, calligraphic, crisp.
A high-contrast italic serif with sharp, hairline connections and bold, sculpted main strokes. The letterforms lean decisively forward and show a lively, calligraphic rhythm, mixing crisp wedge-like serifs with prominent ball terminals and teardrop joins. Curves are taut and slightly exaggerated, with a few decorative cuts and asymmetric details that give the design a more expressive, less strictly classical feel. Spacing and proportions read display-oriented, with an energetic texture and noticeable variation in how wide different letters appear.
Best suited to large sizes where the hairlines and decorative terminals can be appreciated—magazine headlines, fashion and beauty branding, posters, invitations, and short pull quotes. It can add instant character to logos or wordmarks, especially when used sparingly for emphasis.
The overall tone is fashion-forward and theatrical, with a refined core that’s intentionally spiced by quirky, attention-grabbing details. It feels elegant but mischievous—suited to punchy statements where personality matters as much as polish.
The design appears intended to blend a high-fashion italic serif foundation with deliberately decorative, characterful terminals and cuts, creating a display face that feels both refined and distinctive. Its contrast and energetic slant prioritize impact and style over quiet, long-form neutrality.
In the sample text, the extreme contrast and slender hairlines create a sparkling, high-end look, while the rounded terminals and occasional swash-like inflections keep it from feeling rigid. The numerals and capitals carry the same dramatic contrast and showy curves, reinforcing a strong headline presence.