Sans Superellipse Olduw 1 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Gravitica Compressed' by Ckhans Fonts, 'Miura' by DSType, 'Fairweather' by Dharma Type, 'FF Nort Headline' by FontFont, and 'Libel Suit' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, poster, retro, playful, punchy, friendly, space saving, high impact, friendly display, retro flavor, condensed, rounded, blocky, soft corners, compact.
A condensed, heavy sans with rounded-rectangle construction and softened corners throughout. Strokes are consistently thick with minimal contrast, giving the letters a compact, punched-out look. Curves tend to resolve into squarish bowls and counters (notably in C, O, Q, and the lowercase rounds), while terminals are blunt and slightly rounded. The overall rhythm is tight and vertical, with narrow set widths and sturdy, simplified forms that stay highly graphic at display sizes.
This font performs best in short to medium display text where its dense weight and narrow proportions can maximize impact—posters, branding wordmarks, packaging, and bold signage. It can also work for subheads or callouts where a compact, high-contrast-to-the-page silhouette is needed, but the heavy texture suggests avoiding long body copy.
The tone is bold and approachable, blending a vintage poster sensibility with a playful, slightly quirky stiffness from its squared-off curves. It feels attention-seeking and energetic without becoming aggressive, making it well suited to cheerful, headline-driven typography.
The design appears intended to deliver maximum visual punch in minimal horizontal space, using rounded-rectangle geometry to keep forms friendly while remaining strongly graphic. Its simplified, sturdy shapes prioritize legibility at larger sizes and a recognizable, poster-like personality.
Distinctive details include a single-storey lowercase a, a compact g with a rounded lower bowl, and numerals that keep the same squared-curve logic (e.g., 0 and 8). The punctuation and ampersand carry the same heavy, rounded treatment, supporting cohesive display setting.