Serif Normal Iplev 7 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: books, editorial, magazines, essays, branding, classic, literary, formal, trustworthy, scholarly, readability, tradition, bracketed, rounded serifs, oldstyle figures, open counters, calligraphic.
This serif features bracketed, gently flared serifs and softly modulated strokes that create a calm, even texture. Curves are round and open, with comfortable counters in letters like C, G, e, and a, while joins and terminals remain smooth rather than sharp. Uppercase proportions feel traditional and balanced, and the lowercase shows a sturdy rhythm with clear differentiation between stems and bowls. Numerals appear oldstyle (with varying heights and ascenders/descenders), integrating naturally with running text.
Well-suited to long-form reading in books, essays, and editorial layouts where a familiar serif texture is desirable. It can also support formal branding and print collateral that benefits from a classic, cultivated tone, especially when paired with oldstyle numerals in text settings.
The overall tone is traditional and bookish, suggesting a dependable, editorial voice. Its restrained contrast and rounded detailing keep it approachable while still reading as formal and established.
The design appears intended as a conventional text serif that prioritizes readability and a timeless, literary character. Its moderate stroke modulation and bracketed serifs aim for an established, versatile voice that sits comfortably in continuous text.
The italic is not shown; all samples appear roman. The design emphasizes legibility through generous apertures and steady spacing, with distinctive, slightly calligraphic touches in letters such as g and y.