Script Pakum 7 is a bold, normal width, medium contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, signage, friendly, retro, playful, casual, warm, handcrafted feel, cheerful display, nostalgic script, approachable tone, rounded, brushy, looping, bouncy, soft terminals.
A slanted, brush-like script with thick, rounded strokes and smooth, swelling curves. Letterforms are compact with a relatively low x-height and prominent ascenders/descenders, giving the line a buoyant rhythm. Terminals are soft and often curled, with occasional looped entries and exits that suggest rapid, confident pen motion. Capitals are simplified but expressive, with generous curves and minimal sharp corners; numerals follow the same rounded, handwritten logic for a consistent texture.
Best suited for short, attention-grabbing text such as logos, product names, café/retail signage, posters, and social media graphics. It also works well for quotes, invitations with a casual tone, and labels where a friendly, handcrafted impression is desired.
The overall tone is upbeat and approachable, with a nostalgic mid-century feel. Its rounded forms and flowing joins read as personable and informal, leaning toward cheerful signage and friendly packaging rather than formal calligraphy.
The design appears aimed at capturing a bold, brush-script handwriting look that stays legible while retaining personality. It prioritizes warmth and momentum—rounded joins, curled terminals, and energetic proportions—so text feels crafted and conversational.
Spacing and sidebearings appear intentionally uneven in a handwritten way, producing a lively, slightly irregular color in text. The heavier stroke and compact counters can make long passages feel dense, but it performs well when given room and used at display sizes.