Sans Other Asrem 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice and 'Hanley Pro' by District 62 Studio (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, children's media, playful, friendly, retro, chunky, bouncy, display impact, approachability, retro flavor, brand voice, playful tone, rounded, soft terminals, ink trap feel, compact, cartoonish.
A heavy, rounded sans with soft, swelling strokes and gently notched joins that create an ink-trap-like bite in places. Curves are broad and smooth, counters are compact, and terminals tend to end in rounded, slightly bulbous shapes rather than crisp cuts. The overall rhythm feels lively due to subtle asymmetries and varied internal spacing, giving letters a slightly elastic, hand-pressed presence while remaining clearly constructed and highly legible at display sizes.
Best suited for short-to-medium display settings such as headlines, posters, packaging, and bold brand marks where its rounded mass and quirky detailing can be appreciated. It also fits playful or nostalgic themes in editorial callouts, event graphics, and children-oriented design. In long text, the dense counters and heavy color will feel assertive and may benefit from generous tracking and leading.
The tone is upbeat and approachable, with a nostalgic, mid-century advertising flavor. Its chunky silhouettes and soft corners read as warm and humorous, leaning toward a cartoon-friendly personality without becoming chaotic. The texture suggests comfort and fun more than precision or formality.
The design appears intended to deliver a high-impact, friendly display voice: a rounded sans that stays legible while adding personality through softened terminals and small notches at joins. It balances constructed letterforms with an organic, slightly hand-shaped texture to evoke warmth and retro charm.
Capitals are wide and sturdy with simplified geometry, while lowercase forms keep a compact, rounded structure that emphasizes a friendly word shape. Numerals follow the same soft, weighty construction, maintaining strong visual consistency across the set. The notched transitions and tight apertures add character and help separate shapes in dense settings.